Bliss
An AI startup that matches people with therapists who share their culture and language. Social media and positioning, so people understood what it was before they tried it.
positioningsocial mediaAI product
Attention, on purpose.
Virality is a science. One viral video can be luck. 35 million views is a method. I help brands and founders find the sentence people stop for, then build the habit of saying it well.
11.9Mviews on one viral video
35M+views combined, across my channels
199Kviews on a slideshow for Bliss
89%of those from people who didn't follow them yet
Find the sentence, then the system.
Positioning
What you stand for
Before the first post: the one thing you want people to repeat about you.
Hooks
The first second
Most videos are lost before the second word. We write for that second first.
Creators
Borrowed trust
Partnerships with creators whose audience already listens, briefed so it sounds like them.
Founders
On camera
What to say, how to film it on a phone, and how to keep going after the third video.
Built by hand.
Brands close to home.
Tirana
Patoko
Albania's own ride-hailing app, growing into a super app for getting around. Social media and the day-to-day work of keeping the brand consistent.
social mediabrand
Nöje
Brand positioning and the website.
positioningwebsite
Linkie, on camera
Product videos for Linkie, made with code-driven animation and AI video tools, plus some of its biggest influencer partnerships.
product videocreator partnershipsUS reach