Small, real, profitable. A bike business with 1,100+ reviews, a run club, and a first sale of ten euros. I help founders with the part that decides it.
One bike in 2024, and a guess that visitors would want bike tours. Now tours, bike sales, e-bikes and rentals in two cities, profitable from day one. A manager runs it day to day on the systems I built; I step in for the big decisions.
580 reviews on GetYourGuide, 390 on Google Maps, 130 on Viator.
Product manager for Croatia, Austria and Hungary: margins, pricing, partners, remote teams and trip leaders, and the forecasts for every trip. Before that, the top seller.
Outdoor training with Florence as the backdrop. It became a profitable business, and the first time I saw social media carry something small. On hold for now.
I started it: 30 to 40 people running together. Proof that people show up for each other before they show up for a brand.
Charcoal toothpaste we repackaged in makeup boxes, sold on Instagram. My mom drove me to hand over the first one. Ten euros. Everything since has been a bigger version of that drive.
The sentence that makes the right customer lean in, tested before you spend on it.
Group sizes, margins, and the price that fills the calendar without emptying the bank.
Marketplaces for discovery, your own site for margin, and when to use which.
Before ads: the people who'd tell a friend, and how to find them.
One bike was enough to learn what the second one should be.
Not a phase you reach later. Price it in on day one.
Seven languages of demand, sold only where a guide could do it well.
Running and businesses both reward the pace you can hold.